A10 Changes Name. Earth Continues to Rotate.
Let’s call a spade a spade. A10 Strategies sounds a bit stuffy. When we started, we thought ‘Strategies’ would give us a legitimacy that we weren’t just doers but considered all your company’s challenges to help solve your business needs. Fast forward a year and a half, we feel that ‘Strategies’ sounds too pie in the sky or what I’ve heard dubbed as a ‘PowerPoint consultant’. Huh? A PowerPoint consultant? Yeah, I asked the same thing. It’s a term for bunch of suits who deliver a 100+ slide deck on what, in theory the best solution would be, but in practice, could never happen. At A10, we absolutely deliver strategic, actionable plans. And pride ourselves on being in the trenches with you, sharing the not-so-glamorous work to get the job done and done well.
Being that hand-in-hand ally to our clients, led us to our new name, A10 Partners. After mulling it over, A10 Partners felt equally fitting because of the strength of who we work with. We acknowledge, and celebrate, that we don’t always know the answer to everyone’s problem, however, we pride ourselves on partnering with (and continue to partner with) kick ass people who offer our clients the best outcomes possible. As example, data & analytics masterminds, Whitespace Partners; web design extraordinaire, Big Blue Sky; videographer go-tos, Burger Fiction.
Starting today, we are migrating our site, social and emails over to A10 Partners. Apologies in advance if it causes any confusion, we’re the same get-stuff-done Reg & Ashley, but now with a name that fits so much better.
And we're introducing our new, simpler logo. Again, we looked at how we started and felt that making it more direct, and stronger, was more like how we are and how we strive to be. Let us know your thoughts.
Until next time –